Our People

With 19 years in the financial services industry, Joanne has had the privilege of advising successful families, founders, and business owners on building, protecting, and transitioning wealth across generations. Her work is anchored in a guiding belief: wealth is entrusted, not merely accumulated — and long-term prosperity requires thoughtful stewardship, clarity, and disciplined strategy.

With over 25 years of experience in the financial advisory industry, spanning licensed financial advisory firms and insurance companies, Lye Poh brings a wealth of expertise across multiple core functions, including business operations, finance, strategic planning, compliance, and business development. His goal is to leverage this extensive experience to help Crownstreams Global Wealth Advisory achieve operational excellence with a strong emphasis on compliance and a client-centric approach.

Joshua leads the distribution strategy, overseeing recruitment, training, and development of his team, while driving client acquisition and business growth. He also manages a substantial multi-million-dollar investment portfolio and provide personalised, high-impact financial advice to affluent and high net-worth families.