Professional Journey
Throughout Joanne’s career, she has supported many families in achieving significant financial milestones, including their first $1 million and beyond, while overseeing and advising on over $300 million of investment assets together with her team. Her clients include High Net Worth and Ultra High Net Worth individuals, multi-generational family enterprises, and, notably, charitable organisations and foundations seeking to align capital with long-term impact.
Her advisory focus includes:
- Investment Strategy & Portfolio Governance
- Family Office Setup & Advisory
- Retirement Income Architecture
- Business Succession Planning for Founders
- Trust Structuring & Legacy Preservation
- Estate Planning & Wealth Protection
- Philanthropy Strategy & Impact Giving
She helps families navigate complex decisions with clarity — from designing trusts that preserve family values, to structuring generational transitions, to aligning investment portfolios with long-term purpose and impact. Her approach blends analytical rigour with a deep respect for the responsibility that accompanies significant wealth.
She is regularly invited to speak on Retirement Planning, Estate Planning, Business Succession, Trusts, and LPA, often addressing audiences of more than 400 attendees. She also lectures for the Certified Financial Planner (CFP) programme and has been featured on Channel 5’s “Common Cents” sharing insights on sustainable retirement structures and disciplined wealth frameworks.
Her work has been recognised internationally, with qualifications including Million Dollar Round Table, Court of the Table, and Top of the Table, placing her among the top 1% of advisers worldwide. She also served as the youngest President of the Chairman Round Table for eight consecutive years.
More importantly, her advisory philosophy is built on three pillars: stewardship, purpose, and legacy.
She believes that wealth, when guided with intention, has the power to strengthen families, uplift communities, and create impact that endures well beyond one lifetime.
At Crownstreams, her mission is to help families and institutions make decisions that are wise, strategic, and values-aligned — enabling them to accelerate wealth, protect what matters most, and pass on legacies that are as meaningful as they are enduring.
If you seek a trusted partner to navigate complexity, structure clarity, and build generational confidence, she would be honoured to serve alongside you.
List of Accreditation
- B.Sc (Statistics & Financial Mathematics) at NUS
- Certified Financial Planner (CFP)
- Associate Estate Planning Practitioner (AEPP)
- MultiGen Wealth Legacy Planning and Family Office
- Blockchain Technologies: Business Innovation and Application (MIT)
- Extrapreneurship with Uber & Artificial Intelligence in Finance (CFTE)
- Certificate for Family Office Advisors (IBF)
- International Mergers and Acquisitions Expert (IM&A)
- Associate Reit Investments Adviser (ARIA)
- Certificate for Family Office Advisors for Greater China Markets (Wealth Management Institute – WMI)
- Certificate in Applied ESG Investing and Asset Management
- Chartered Valuers And Appraisers (M1-M4)
- Certificate in Philanthropy and Social Impact
- Singapore Accredited Mortgage Planner (SAMP)
- Certificate in Advising Small Businesses
- Associate Reit Investments Adviser (ARIA)
- Associate Financial Educator & Accredited Financial Counsellor
- Certified Probate Consultant with CT Law Corporation
- Estate Planning and Trusts Relating to Real Estate
- Professional Estate Planner
- IBF Advanced (IBFA) Level 2
- Advanced Certificate in Training and Assessment (ACTA)
- Co-author of CFG 1004, Module on Financial Wellbeing in NUS Centre for Future Graduates
- Accredited Enneagram Practitioner
- Accredited as Blended Learning Coach (UCoach)
- Gallup-Certified Strengths Coach
- Certified Kingdom Adviser
List of Awards & Experience
- Top 1% of the World’s Financial Advisers in 2018-2025 – Top of the Table (TOT)
- Platinum Award Winner for International Dragon Awards (IDA) 2018 白金奖 – 2018 国际龙奖 IDA
- FPAS Top 10 Financial Planner Awards 2018
- Top 3% of the world’s Financial Advisers since 2017 – Court of the Table (COT)
- Top 5% of the world’s Financial Advisers since 2015 – Million Dollar Round Table (MDRT)
- Top 3 Will Writers with Rockwills in 2012
- IPPFA President of Chairman Round Table (2017 - 2025)
- Top 10 Financial Advisers in IPPFA (2009 - 2016)
- >$200Mil of Assets under advisory
- Conducted Talks at professional associations (ICPAS), companies (NETS, Tiger Airways, etc), hospitals (KKH, AMK Thye Hwa Kuan Hospital, Parkway Cancer centre) and at Government agencies (MINDEF, NEA, etc)
- Planned more than 1,000 wills over the past 16 years
- FinCARE – volunteering with Straits Times School Pocket Money Fund
- Author of “Money Lessons from the Wild” & “Don’t Get Scammed”
- Co-author of CFG 1004, Module on Financial Wellbeing in NUS Centre for Future Graduates
- CFP Lecturer and Lecturer of courses - Asset allocation for Financial Advisers & Skillsfuture course - Invest and Retire with Confidence
- Featured on Channel 5 Common Cents Programme: Ep 7 Financial Planning – The Final Stretch (From 11:26 to 15:38)