I have known Joanne for more than eight years. What started as advice on insurance coverage for my family and me gradually evolved into broader financial planning and investment discussions. While I used to manage my own equity investments, I came to realise that I neither had the expertise nor the long-term interest to do it consistently enough to achieve my financial goals.
My primary objective has always been capital appreciation and retirement planning. At one point, I invested through a bank and used leverage within my portfolio. Looking back, I underestimated the risks involved and relied too heavily on the advice I received. Unfortunately, that approach resulted in a six-figure loss over several years.
About two years ago, Joanne and I reconnected to discuss how I could rebuild my portfolio. From the outset, she was realistic and transparent about the road ahead, explaining that recovering my losses would likely take time and require patience. Through her disciplined approach and ongoing guidance, I was fortunate to recover my losses earlier than either of us had expected.
What stood out to me wasn’t just the outcome. It was Joanne’s professionalism, honesty, and genuine commitment to helping her clients achieve their financial goals. She took the time to understand my objectives, communicated openly about both the opportunities and the risks, and remained focused on building a long-term strategy rather than chasing short-term gains. In an industry where trust is everything, those qualities are what set her apart.